Way to go Shep!!!!!!!!!!
Shepard Smith is at this moment taking the bold step of actually pointing out on the air when a story is NOT breaking news:
"Now, this is NOT Breaking News at this time...this is a story we've been following all day."
He also pointed out that a particular story was indeed BREAKING NEWS ... and followed up with:
"This is the ONLY actual breaking news that we are following at this time."
And, to his credit, Shepard is making the disclaimer though out his newscast:
"Remember we'll ONLY give breaking news that is ACTUALLY breaking news!"
*****NOTE:
During the past week I decided to do a little experiment with all three cable news networks to determine each network's use of the "cry wolf" technique of "ALERTS":
I recorded each of the newtorks (CNN, FOX, and MSNBC) for six hours each. Each network was recorded for the same six hour time period on the same date.
The entire six hours consisted only of regular news programming and did NOT include any feature programming.
The results: (same time period, same date, same news content available to each network)
Percent of news stories that carried the banners
BREAKING NEWS, NEWS ALERT, etc.:
CNN 17%
MSNBC 23%
FOX 87%
Again, Thanx to Shepard Smith for stepping outside the box!