**Off topic:

Best news story intro ever...

                clear, succinct, non-biased, no "crying wolf" with pseudo "alert" intro ....

                            

                        Brooke Baldwin - CNN -

                                               "Now, ... watch this..."

                                                                      
                                                                    ..................straight to the point !


****also uses these transitional phrases very effectively:

                                 "Now, hear this..."   (going to audio report from the field)

                                 "Take a look at this video with me..."  (going to video report)